Dealer specific. dealer branded. dealer direct.

Turning payments into profit.

Dealerships are sitting on an untapped goldmine — payments. With private-label cards, mobile wallets, and dealer-owned payment solutions, every transaction becomes a chance to drive revenue and loyalty.DealerCharge is the first embedded, dealer-owned payments platform built for automotive retail. It seamlessly connects the swipe, engagement, and accounting, helping dealers monetize payments through cost control, surcharges, and customer rewards — turning everyday transactions into lasting profit.

Modernize your payment technology and transform customer relationships.

Payment Innovation for the Modern Dealership, and their customers

Traditionally, dealerships view payment processing as a cost sunk expense with no solution to significantly reduce this cost other than surcharge. Dealerships are complex operations so why would you use an "off the shelf" solution to solve this problem?To meet modern customer expectations, dealerships need an omnichannel payment solution that integrates with their DMS and inventory in real time—and stays connected throughout the customer ownership journey. Our proprietary payment technology delivers large-ticket optimization, helping you retain more margin, build loyalty, and control the payment experience so your dealership—not your processor—captures the rewards.Eliminate the cost, not the customer.

The digitally connected customer

Embedded Payments: The future of the automotive economy.

We live in a payment-driven economy. As retail continues to shift toward digital sales and loyalty-based retention, payments are transforming from a back-end expense into a front-end growth strategy. Dealers are now embracing mobile wallets, branded rewards, BNPL, embedded finance, and connected vehicle payments to drive engagement and profitability.This shift represents more than $20 billion in untapped revenue potential, giving dealerships a powerful new way to monetize every transaction and turn payments into a true competitive advantage.

Eliminate the cost, not the customer.

The Dealer Owned Payment Solution

  • DMS and inventory integration with advanced reporting

  • Interchange revshare or payment rebates with Dealer Direct Agency

  • Optional Department-driven surcharge (Dealer's Choice)

  • In-person, Text-to-Pay, & Pay by Bank (guaranteed ACH)

  • A Managed Payment Solution

  • Dealer-branded Mobile Wallet

  • Fleet/Fuel Card & Dealer Debit Card (optional)

  • Connected Car (coming soon)

Embedded payments are the future of commerce.

Simplified & Powerful Integrations

The future of automotive payments is software driven technology designed to eliminate excessive cost, provide a flexible payment experience, and simplify the reconciliation process using intelligence and strategy. Its more than just a swipe or tap or chip of a card. It is a closed loop point of sale with key DMS integrations and a powerful dealer-branded debit powered wallet that automates loyalty with meaningful customer conversations.

What our customers say...

A Managed Payments Platform.

We don't just process payments, we manage your system. From terminals to compliance to employee training, we are your go-to for all things payments. Each client gets a dedicated Relationship Manager that performs regular audits to ensure your system is optimized.

"We hadn't changed processors in 20 years so our decision was carefully made, but I wish I would had done it sooner. Scott and his team are rockstars."

Bill Hall, Southtowne GMC Chevy Cadillac

"I want you to integrate with other technology vendors to simplify the reporting across the dealership so that I can keep your amazing rates."

Michael Brown, Owner Frank Leta Auto Group

Let's pop the hood on Dealer Owned Payments

The connected fleet.

Imagine your customer base is one large connected "fleet" of consumers, not just transactional relationships. Imagine putting a financial tool on every customer phone and a dealer-branded debit card in every wallet designed to keep your brand top of mind. As a DOPC partner your group will use payments to drive loyalty, self-funded rewards, and repeat revenue.